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80:20 Track and Measure

The Busy Persons Guide to Tracking and Measuring Your Online Performance

This program is designed to show the busy business owner or manager the key things they need to be able to track and measure to monitor the online performance of their business.

Most Analytics or reporting courses are overly complex or are designed for those in agencies or enterprise roles where complex and detailed reporting are a key part of their roles.
There is nothing that is focused on the small business owner or manager.
That’s why I created 80:20 Track & Measure

This course has:

-> Short action focused videos that show you exactly what things to track and measure so you can make educated decisions about where to invest your marketing budget and effort.


Who is the Course For?

This short course is designed for busy business owners and managers who need to know what things they need to be tracking and measuring to be able to understand how their online marketing efforts are performing.


What You Will Learn

This course will teach you:

  1. The key analytics and measurement concepts you need to understand
  2. How to use Google Analytics to measure your website performance
  3. Which key Google Analytics reports will tell you 80% of what you need to know
  4. How to use Google Search Console to measure how well your website and content strategies are doing to attract new visitors to your website
  5. How to track keyword rankings and why this is still important to measuring your websites performance
  6. How to analyse and track backlinks to your website and competitors websites and why this is so important

How Long Will it Take to Implement the Lessons?

This is a very tactical course designed to introduce the key concepts and reports. You will be able to watch the videos and start implementing within a day.

The sooner you take action and set up these tracking and measurement systems in your business the sooner you will take control of your online performance.


Your Instructor


Edmund Pelgen
Edmund Pelgen

I’ve developed online strategies for some of Australia’s largest and most innovative enterprises in my former role as Head of Search and Content at one of Australia’s leading digital agencies.

I'm the founder of Online Kickstart, a search marketing consultancy that helps business owners and marketers, like you, to take your business to the next level.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!